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- <text id=94HT0008>
- <title>
- Feb. 20, 1978:Living: Pushbutton Power
- </title>
- <history>Time-The Weekly Magazine-1970s Highlights</history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- Living: Pushbutton Power
- February 20, 1978
- </hdr>
- <body>
- <p> The computer revolution may make us wiser, healthier and even
- happier.
- </p>
- <p> It is 7:30 a.m. As the alarm clock burrs, the bedroom
- curtains swing silently apart, the Venetian blinds snap up
- and the thermostat boosts the heat to a cozy 70 degrees. The
- percolator in the kitchen starts burbling; the back door opens
- to let out the dog. The TV set blinks on with the day's first
- newscast; not your Today show humph-humph, but a selective
- rundown (ordered up the night before) of all the latest
- worldwide events affecting the economy--legislative,
- political, monetary. After the news on TV comes the morning
- mail, from correspondents who have dictated their messages
- into the computer network. The latter-day Aladdin, still
- snugly abed, then presses a button on a bedside box and issues
- a string of business and personal memos, which appear
- instantly on the genie screen. After his shower, which has
- turned itself on at exactly the right temperature at the right
- minute, Mr. A. is alerted by a buzzer and a blue light on the
- screen. His boss, the company president, is on his way to the
- office. A. dresses and saunters out to the car. The engine,
- of course, is running...
- </p>
- <p> After her husband has kissed her goodbye, Alice A.
- concentrates on the screen for a read-out of comparative
- prices at the local merchants' and markets. Following eyeball-
- to-eyeball consultations with the butcher and the baker and
- the grocer on the tube, she hits a button to commandeer
- supplies for tonight's dinner party. Pressing a couple of keys
- on the kitchen terminal, she orders from the memory bank her
- favorite recipes for oysters Rockefeller, boeuf a la
- bourguignonne and chocolate souffle, tells the machine to
- compute the ingredients for six servings and directs the
- ovens to reach the correct temperature for each dish according
- to the recipe, starting at 7:15 p.m. Alice then joins a
- televised discussion of Byzantine art (which she has studied
- by computer). Later she wanders into the computer room where
- Al (Laddy) Jr. has just learned from his headset that his
- drill in Latin verb conjugation was "groovy."
- </p>
- <p> Wellsian fantasy? Verne-Vonnegut put-on? Maybe. But while
- this matutinal scenario may still be years away, the basic
- technology is in existence. Such painless, productive
- awakenings will in time be as familiar as Dagwood Bumstead's
- pajamaed panics. And, barring headaches, tummy aches and
- heartaches, the American day should proceed as smoothly as
- it begins. All thanks to the miracle of the microcomputer, the
- supercheap chip that can electronically shoulder a vast array
- of boring, time-consuming tasks.
- </p>
- <p> The microelectronic revolution promises to ease, enhance
- and simplify life in ways undreamed of even by the utopians.
- At home or office, routine chores will be performed with
- astonishing efficiency and speed. Leisure time, greatly
- increased, will be greatly enriched. Public education, so
- often a dreary and capricious process in the U.S. may be
- invested with the inspiring quality of an Oxford tutorial--
- from preschool on. Medical care will be delivered with greater
- precision.
- </p>
- <p> Letters will not easily go astray. It will be safer to
- walk the streets because people will not need to carry large
- amounts of cash; virtually all financial transactions will be
- conducted by computer. In the microelectronic global village,
- the home will again be the center of society, as it was before
- the Industrial Revolution.
- </p>
- <p> Mass production of the miracle chip has already made
- possible home computer systems that sell for less than $800-
- -and prices will continue to fall. Many domestic devices that
- use electric power may be computerized. Eventually, the
- household computer will be as much a part of the home as the
- kitchen sink; it will program washing machines, burglar and
- fire alarms, sewing machines, a robot vacuum cleaner and a
- machine that will rinse and stack dirty dishes. When something
- goes wrong with an appliance, a question to the computer will
- elicit repair instruction--in future generations, repairs will
- be made automatically. Energy costs will be cut by a
- computerized device that will direct heat to living areas
- where it is needed, and turn it down where it is not; the
- device's ubiquitous eye, sensing where people are at all
- times, will similarly turn the lights on and off as needed.
- </p>
- <p> Paper clutter will disappear as home information
- management systems take over from memo pads, notebooks, files,
- bills and the kitchen bulletin board. Michael Dertouzos,
- director of M.I.T.'s computer-science laboratory, keeps in his
- home computer all financial data, income tax records, things-
- to-do lists, appointments, phone numbers and the equivalent
- of a desk calendar. His children even compose their Christmas
- cards with the help of the ever obliging minicomputer.
- </p>
- <p> If an M.I.T. professor has seen the future and is making
- it work, so, appropriately, is the city of Columbus, Ohio.
- This New Atlantis since last December has become the prototype
- electronic village. The Columbian connection is called QUBE
- (pronounced cube). Described by its developers, Manhattan-
- based Warner Cable Corp., as the first large-scale use of
- "participatory TV," QUBE provides paying subscribers with 30
- television channels (Columbus has only four regular TV
- stations) that include all-day, nonviolent programs for
- preschool children, educational films, first-run movies, live
- sports events, college credit courses and soft-core porn, all
- without censorship or commercial breaks.
- </p>
- <p> For a base charge of $10.95 a month, the QUBE subscriber
- can voice his opinions in local political debates, conduct
- garage sales and bid on objets d'art in a charity auction.
- QUBE is the first major system in which the viewer can talk
- back to the tube. By pressing a button, Joe or Jane Columbus
- can quiz a politician, or turn electronic thumbs down or up
- on a local amateur talent program, a la Gong Show. QUBE
- supplies specialized programs for doctors and lawyers; the
- local newspaper asks viewers to evaluate its features;
- advertisers pretest commercials for audience reaction.
- Columbus' multifaced QUBE also comparison shops the local
- supermarkets and makes it possible to book a table at an
- Oriental restaurant and order the meal in advance. Oh, Brave
- New World! Hail Columbus!
- </p>
- <p> While it may be a number of years before the average
- house-wife can do her shopping by computer TV, the basic
- instrumentation is already in place in an ever growing number
- of supermarkets.
- </p>
- <p> The computer might appear to be a dehumanizing factor,
- but the opposite is in fact true. It is already leading the
- consumer society away from the mass-produced homogeneity of
- the assembly line. The chip will make it possible some day to
- have shoes and clothes made to order--the production
- commanded and directed by computer--within minutes. The
- custom-made object, now restricted to the rich, will be
- within everyone's reach.
- </p>
- <p> In no area of American life is personal service so
- precious as in medical care. Here, too, the computer has
- become a humanizing factor; the patient tends to give a more
- candid account of his symptoms, regimen and medical history
- to a machine programmed to ask the proper preliminary
- questions than to a harassed and possibly intimidating doctor.
- </p>
- <p> At Boston's Beth Israel Hospital, for example, some
- patients sit down at a computer terminal before meeting a
- physician to provide their medical histories and receive
- information about the hospital. The computer interviews can
- be done in French and Spanish, as well as English, with a
- physician receiving an instantaneous translation. At Beth
- Israel and other hospitals, much of the literature on some
- major ailments, such as stroke and blood disease, has been
- computerized for doctors' consultation. Computers are already
- capable of detecting and monitoring ocular and cerebral
- ailments such as glaucoma and brain tumors.
- </p>
- <p> At a few hospitals, computers are programmed not only
- to remind the pharmacy department to prepare the prescriptions
- but also alert nurses to give the proper dosage at the right
- time. After a physician examines a patient at Boston's
- Massachusetts General Hospital, a report, including lab test
- results, is logged into a data bank. One of the hospital's
- more than 100 terminals will then handle the patient's history
- in an intelligible language infelicitously named MUMPS (an
- acronym for Massachusetts General Hospital Utility Multi-
- Programming System).
- </p>
- <p> More broadly, computers enable the patient to receive a
- health profile at far lower cost than previously possible;
- analyze vast amounts of blood; and, by systematizing
- information about the patient, cut down his hospital stay and
- pare both institutional and patient costs.
- </p>
- <p> Next to health, heart and home, happiness for mobile
- Americans depends on the well-tempered automobile. Computer
- technology may make the car, as we know it, a Smithsonian
- antique. In addition to the microprocessors under the hood
- that will help the auto operate more efficiently, tiny
- computers will ease tensions and make life simpler for the
- driver and passengers, too. Ford Motor Co. now offers buyers
- of its Continental Mark V's an option called "miles to empty."
- At the push of a button, the driver can get a read-out on the
- amount of fuel in the tank, and the number of miles he can
- expect to go (at current speed) before a refill is necessary.
- Drivers of General Motors' 1978 Cadillac Seville will also
- be able to touch a button and find out the miles yet to go to
- preset destination and the estimated arrival time. The
- ultimate auto will make the solid gold Cadillac look leaden.
- It will accommodate a pencil-size portable phone capable of
- reaching any number in the world in seconds, automatic
- breaking that will take over from a panicked driver, and a
- miniradar to avert collisions.
- </p>
- <p> The widest benefits of the electronic revolution (unlike
- those of most revolutions) will accrue to the young. Seymour
- Papert, professor of mathematics and education at M.I.T.,
- estimates that there will be 5 million private computers in
- people's homes and available to students within two years; by
- 1982, he predicts, 80% of upper-middle-class families will
- have computers "capable of playing important roles in the
- intellectual development of their children." Says California
- Author Robert Albrecht, a pioneer of electronic education: "In
- schools, computers will be more common than carousel slide
- projectors, movie projectors and tape recorders. They'll be
- used from the moment school opens, through recess, through
- lunch period, and on as far into the day as the principal will
- keep the school open."
- </p>
- <p> What is happening is not only believable but inevitable.
- Inn the words of science-fiction Writer Ray Bradbury, "It's
- pure sci-fi." Across the country, "these magical beasts," as
- they have been called, as assisting, hassled, often
- incompetent teachers. They are revivifying soporific students,
- dangling and delivering intellectual challenges beyond the ken
- of most educators. Says Bradbury: "Millions of buildings'
- worth of costly outdated literature and information will be
- stored on tiny capsules for retrieval when needed. There's too
- damn much paper around anyway."
- </p>
- <p> U.C.L.A. Professor of Computer Science Gerald Estrin, who
- helped to develop the computer at the Institute for Advanced
- Study in Princeton in the 1940's, says: "The computers provide
- an intensely visual, multisensory learning experience that
- can take a youngster in a matter of a few months to a level
- he might never reach without it, and certainly would not reach
- in less than many, many years of study by conventional
- methods." Notes from the classroom:
- </p>
- <p>-- In Minnesota, 2,200 educational computer terminals, from
- tiny farming communities to the Twin Cities, reach 92% of all
- students in the state. With a more than $1 million annual
- state grant for long-distance telephone charges, students are
- hooked into a statewide network by which, among other
- projects, social studies students can simulate a national
- election, young biologists analyze the pollution of a lake,
- and future farmers learn how best to manage a given number of
- acres.
- </p>
- <p>-- In Sunnyvale, Calif., Robert Albrecht is using personal
- computers to teach "kids how to program computers so that they
- can teach other kids." Sunnyvale students can also engage in
- such simulations as "Whale Watching," in which they help a
- southward-migrating gray whale make the necessary navigational
- and survival decisions to reach the Baja California breeding
- grounds. One effect of the computer, says Albrecht, is "to
- create worlds of 'If' for children to explore."
- </p>
- <p>-- In Brookline, Mass., under the direction of Seymour Papert,
- a pilot study costing almost $1.5 million and financed by the
- National Science Foundation, is getting its first realistic
- testing with 48 sixth-graders who are learning to program
- computers for math, language, music making and, says Papert,
- "we like to believe, thinking skills."
- </p>
- <p>-- In New Hampshire, at Ivy League Dartmouth College, more
- than 96% of this year's graduating class can use computers,
- which are as freely available as library stacks. The system
- was set up by Dartmouth President John Kemeny, who might be
- called the Mr. Chips of computerized education. Says Computer
- Consultant John Nevison: "Learning to write a computer program
- must now be considered part of becoming a liberally educated
- person." Indeed, education analysts report that high school
- students are increasingly choosing colleges on the basis of
- their computer facilities.
- </p>
- <p>-- In Illinois, at the University of Illinois' Champaign-
- Urbana campus, a system known as PLATO (Programed Logic for
- Automatic Teaching Operations) helps teach 150 subjects,
- ranging from Swahili to rocketry (but not Plato). The student
- sits in a booth in which he can conduct a Socratic dialogue
- with the computer via a typewriter keyboard. Its proteges
- praise PLATO for "kindness" and "personalized attention."
- </p>
- <p> The computer's benign influence extends to the
- handicapped. The tremendously arduous process of turning print
- onto Braille for the blind has become a relatively simple
- mechanical routine. In April, Telesensory Systems, Inc., of
- Palo Alto, Calif., will start marketing a game center
- consisting of eight games for the unsighted; oscillating tones
- will replace the screen markings for contests like paddle ball
- and synthesized speech will be used for other games such as
- tic-tac-toe, blackjack and skeet shoot.
- </p>
- <p> The home computer has until recently been largely the
- province of the hobbyist. WIth basic kits that can be brought
- for less than $100 (and can easily cost $5,000 or more when
- sophisticated widgets and gizmos are added). "Home brewers,"
- as they style themselves, have taught their devices a
- diversity of skills beyond interest of the big computer
- companies.
- </p>
- <p> It is these basement Edisons, part-time tinkerers and
- others who own computers for personal or professional reasons
- who will most probably realize the vast potential of the
- silicon chip for the consumer. They are an avid, eager-beaver
- breed, anxious to share technological insights and
- applications with other chip fanatics. Computerniks have
- already formed some 400 informal clubs, and these are growing
- rapidly. Electronic stores are proliferating like fast-
- (brain)food outlets. They, too, operate as semi-clubs, where
- employees are as interested in yakking as in selling. Even
- Montgomery Ward now offers, for $399, a home computer.
- </p>
- <p> The chips are used to compose music, draw artistic
- pictures and write poems. They will never be Marvells or undo
- Donne--but they are trying. Poet-Novelist Carol Spearin
- McCauley notes in her book Computers and Creativity (Praeger)
- that the well-programmed computer is freed from "the confines
- of English grammar, syntax and common usage... The machine's
- lack of shame, so as to speak, frees it to express many things
- that a writer, by habit unused to excluding or censoring the
- ungrammatical, awkward or ambiguous, would not consider."
- Marie Boroff, an English professor at Yale, acted as muse to
- a computer that produced these near-erotic lines.
- </p>
- <list>
- <item> O poet,
- <item> Dream like an enormous flood;
- <item> Let the work of your bed
- <item> Be stilled;
- </list>
- <list>
- <item> The night
- <item> Comes and shines.
- </list>
- <list>
- <item> The earthworms are multiplying;
- <item> The river
- <item> Winks
- <item> And I am ravished.
- </list>
- <list>
- <item> O poet,
- <item> The body of your blessing reaches me...
- </list>
- <p> For the mighty army of consumers, the ultimate
- applications of the computer revolution are still around the
- bend of a silicon circuit. It is estimated that there are at
- least 25,000 applications of the computer awaiting discovery.
- Notes The Economist: "To ask what the applications are is like
- asking what are the applications of electricity." Certainly,
- the miracle chip will affect American life in ways both benign
- and productive. Far from George Orwell's gloomy vision of
- Nineteen Eighty-Four, the computer revolution is stimulating
- intellects, liberating limbs and propelling mankind to a
- higher order of existence.
- </p>
- </body>
- </article>
- </text>
-
-